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Почему решение ABC показать «Нелюдей» в Imax это «четырежды победа»

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Почему решение ABC показать «Нелюдей» в Imax это «четырежды победа»
Почему решение ABC показать «Нелюдей» в Imax это «четырежды победа» Президент Disney-ABC Television Group Бен Шервуд уверен, что от необычной альтернативы в показе сериала все только выиграют.

Так как телевизионные сети ищут пути, чтобы пробиться сквозь тону новых сериалов (500), ABC решили переплюнуть всех и следовать стратегии масштабности и покорения зрителей через большие экраны. Как ранее сообщалось, «Нелюдей» от Marvel и ABC покажут более чем в 1,000 кинотеатрах Imax в 74 странах. 

Первые два эпизода из восьми заказанных — о инопланетной расе супергероев (наиболее популярные персонажи во вселенной Marvel) — будут показывать две недели, начиная с Дня труда в 2017, а затем уже показ продолжится на телеканале ABC. Это первая в истории сделка подобного рода, когда премьера телевизионного сериала состоится на большом экране. И это позволит ABC выделить «Нелюдей» среди всех тех многотысячных проектов, которые выходят осенью. «Мы думаем, это четырежды победа — победа для Imax, победа для Marvel, победа для студии ABC и самого канала — возможность запустить проект инновационным путем и привлечь внимание», — сообщил президент Disney-ABC Television Group Бен Шервуд THR. Шервуд также надеется, что такого рода эксперимент в будущем станет обыденной практикой. 

В рамках соглашения, первые два эпизода будут сняты полностью камерами Imax. К некоторым последующим сценам, например на Луне, так же будет применена технология. Источники утверждают, что за первые две серии платит Imax (ABC не хочет называть сумму бюджета до оглашения начала кастинга). Таким образом, компания Imax компенсируют огромные затраты на создание пилота шоу. При этом они стараются создать привлекательные условия соглашения для продюсеров ABC Studios и Marvel Television. Затем ABC планирует взять эпизоды от Imax и расширить их дополнительным контентом для телевещания. ABC, Imax и Marvel будут отдельно от друг друга заниматься маркетингом «Нелюдей», в то же время аналитики говорят, что такого рода действия могут не лучшим образом повлиять на компании. Imax вместе с Marvel также хотят проделать трюк «Игры престолов», когда трейлер пятого сезона самого популярного сериала HBO смог заработать более 2 млн долларов. Генеральный директор компании Ричард Гельфонд видит в «Нелюдях» возможность разнообразить поздний летний период показа фильмов, который, как правило, не сильно наполнен хитовыми фильмами, сериалом ABC, который выйдет в период между премьерами «Человека-паука» и «Тор: Рагнарёк». «Мы хотим расширить наши возможности: получать доход не только от фильмов, но еще и от театральных и телевизионных показов», — заявил Гельфонд.

Аналитики расценивают сделку как потенциальный новый путь, меняющий правила игры. «Это похоже на интересный новый способ завлечения людей с помощью медиа, социальных сетей и различных платформ, которыми пользуются зрители», — сказал специалист Q Scores. 

ABC надеется, что «Нелюди» — который не является спин-оффом «Агентов Щ.И.Т.» и не заменяет грядущий полнометражный фильм — сможет достичь эффекта Гало на Marvel. Телеканал также надеется, что фанаты не пропустят показы «Нелюдей» в кинотеатрах и продолжат наблюдать за развитием проекта на своих экранах. К тому же, показы на больших экранах могут привлечь множество новых зрителей, которые не смотрели «Агентов Щ.И.Т.» (если, конечно, сериал ждет продление на пятый сезон).

Если вы желаете подробнее узнать о «Нелюдях» — читайте нашу предыдущую статью.
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ABC надеется, что «Нелюди» — который не является спин-оффом «Агентов Щ.И.Т.» и не заменяет грядущий полнометра
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«Нелюдей», в то же время аналитики говорят, что такого рода действия могут не лучшим образом повлиять на компании. Imax вместе
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Почему решение ABC показать «Нелюдей» в Imax это «четырежды победа»
22.11.2016 hiwind В закладки Редактировать 40 5 788
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Почему решение ABC показать «Нелюдей» в Imax это «четырежды победа»Президент Disney-ABC Television Group Бен Шервуд уверен, что от необычной альтернативы в показе сериала все только выиграют.

Так как телевизионные сети ищут пути, чтобы пробиться сквозь тону новых сериалов (500), ABC решили переплюнуть всех и следовать стратегии масштабности и покорения зрителей через большие экраны. Как ранее сообщалось, «Нелюдей» от Marvel и ABC покажут более чем в 1,000 кинотеатрах Imax в 74 странах.

Первые два эпизода из восьми заказанных — о инопланетной расе супергероев (наиболее популярные персонажи во вселенной Marvel) — будут показывать две недели, начиная с Дня труда в 2017, а затем уже показ продолжится на телеканале ABC. Это первая в истории сделка подобного рода, когда премьера телевизионного сериала состоится на большом экране. И это позволит ABC выделить «Нелюдей» среди всех тех многотысячных проектов, которые выходят осенью. «Мы думаем, это четырежды победа — победа для Imax, победа для Marvel, победа для студии ABC и самого канала — возможность запустить проект инновационным путем и привлечь внимание», — сообщил президент Disney-ABC Television Group Бен Шервуд THR. Шервуд также надеется, что такого рода эксперимент в будущем станет обыденной практикой.

В рамках соглашения, первые два эпизода будут сняты полностью камерами Imax. К некоторым последующим сценам, например на Луне, так же будет применена технология. Источники утверждают, что за первые две серии платит Imax (ABC не хочет называть сумму бюджета до оглашения начала кастинга). Таким образом, компания Imax компенсируют огромные затраты на создание пилота шоу. При этом они стараются создать привлекательные условия соглашения для продюсеров ABC Studios и Marvel Television. Затем ABC планирует взять эпизоды от Imax и расширить их дополнительным контентом для телевещания. ABC, Imax и Marvel будут отдельно от друг друга заниматься маркетингом «Нелюдей», в то же время аналитики говорят, что такого рода действия могут не лучшим образом повлиять на компании. Imax вместе с Marvel также хотят проделать трюк «Игры престолов», когда трейлер пятого сезона самого популярного сериала HBO смог заработать более 2 млн долларов. Генеральный директор компании Ричард Гельфонд видит в «Нелюдях» возможность разнообразить поздний летний период показа фильмов, который, как правило, не сильно наполнен хитовыми фильмами, сериалом ABC, который выйдет в период между премьерами «Человека-паука» и «Тор: Рагнарёк». «Мы хотим расширить наши возможности: получать доход не только от фильмов, но еще и от театральных и телевизионных показов», — заявил Гельфонд.
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